Keywords
Painting
Ecphrasis
XVIth century
How to Cite
Abstract
This article discusses prescriptive and encomiastic aspects of the role of ecphrasis as a discursive topic in treatises on painting in the first half of the XVI century, specifically the work Da Pintura Antiga, by the Portuguese painter Francisco de Holanda. We wish to examine not only the mechanisms by which the treatises of the period went about transferring from classical rhetoric the pictorial qualities of the discourse to the scope of the craft of painting, but also the modus by which this imitative topic operates in conjunction with other old epideictic topics such as ut pictura poesis, chria, as well as modern rhetorical topics
such as Rinascita of the arts and the Paragone between painting and sculpture.
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