Palavras-chave
Material culture
Czechoslovakia
Como Citar
Resumo
This research analyzes product advertisements in Czechoslovakia between 1968 and 1989 - from the event of the Prague Spring in 1968 until 1973, and then from 1985, the beginning of the Gorbachev Era, until the end of the socialist regime in 1989. We sought to understand by which means the consumption of certain products, mainly household objects, appeared in the media of a society supposedly averse to consumption itself. The social space of the advertisings is taken as central to the understanding of the ambiguities in the relationship between consumption and a socialist state. Other topics appeared to be central on the documents: the construction of a Czechoslovak and socialist domesticity; the perceptions of gender roles and the mobilization of temporality.
Referências
Verdery, Kathetrine. What was socialism and what comes next. Oates-Indruchová, Libora. The Beauty and the Loser: Cultural Representations of Gender in Late State Socialism. In: Signs, Vol. 37, No. 2, Unfinished Revolutions A special issue edited by Phillip Rothwell, pp. 357-383, 2012.
Porket, J. L. Czechoslovak Women under Soviet-Type Socialism. In: The Slavonic and East European Review, Vol. 59, No. 2, pp. 241-263, 1981.
Zachmann, Karin. A socialist consumption junction: debating the mechanization of housework in East Germany, 1956-1957. In: Technology and Culture, Vol. 43, No. 1, pp. 73-99, 2002.
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