UNICAMP's scientific promotion blogs project initiative

Abstract

This work presents the development of a blog network, which aims to stimulate the use of scientific promotion blogs by professors and researches from Campinas State University. In the United States, the use of blogs as a science promotion tool is common, but in Brazil, this activity is sttill minor. According to information surveyed, there is a growing demand in our country for information on science, which coincides with the increase of perception by the researchers themselves, on the importance of scientific promotion. Therefore, from the potencializing characteristics of Web 2.0 for learning, a technological platform was chosen to support the blog use by professors and researchers interested in sharing their knowledge and researches on the network, bringing the audience closer to science. The inclusion of these professors and researchers to the projects occurs through a technical course on how to use blogs and on scientific promotion writing, as well as a support structure. Until the present moment, four course editions were held, totalling 115 professors and researchers reached and 91 scientific blogs created, from which 20 are actively working. The platform receives average 1,884.6 monthly views, and the social media, 2,713.3 monthly views. Therefore, this work aims to introduce the support and training model adopted and, especially, the project potential to promote and train a scientific community that goes beyond the university space and the result reached until the present moment.