Ferreira , J.B. et al. 2020. Visual identity of the Learning Resources Center (CRA) of the Library System of Unicamp (SBU): contributions of information design for the conception and consolidation of the brand. Revista Saberes Universitários. 3, 00 (Feb. 2020), e024007. DOI:https://doi.org/10.20396/saberes.v3i00.18646.